The SaaS Playbook

A guide to bootstrapping a software business without venture capital, covering pricing, finding customers, hiring, and the patterns Walling has picked up from years of building small products.

Walling writes from his own experience building small products, and it shows. He covers pricing, finding early customers, and avoiding the usual traps without pretending there is one right path. I found it useful while working on my own apps, especially the parts on distribution and keeping scope small.